We work closely with our manufacturing partners to be able to extend the best possible price. We are one of the top providers to our niche in the industry, which means we buy a LOT of product. Due to the quantities we buy, we get the best pricing out there! We guarantee that our prices are the lowest in the industry, when comparing apples-to-apples. If in any case you find one of our exact products offered at a lower price by a retail competitor, we will beat it. We require an official quote from the competitor showing the Grand Total including shipping, taxes, etc.