Exterior and interior signage are cost effective parts of your overall marketing strategy. Outdoor signs can help your business stand out among the competition while reinforcing your brand identity. They’re visible 24 hours a day, 365 days out of the year, conveying information about your business or promoting current sales.
Indoor signs are a bit different, since they’re usually directing customers or helping them locate areas and merchandise. A great example of this would be department signs (Ladies, Mens Wear, Home Goods, etc) or even room labels (bathrooms, storage closets, etc). However, indoor signs can also spark impulse buys if designed in a way to that draws attention to specific sale or item. The possibilities are endless!